Malaysia MIHAS 2022 evolves into a hybrid showcase, 9-12 September 2021 The World’s Largest and Most Comprehensive Halal Showcase Primed To Host Halal Exporters and Buyers Across the Halal Ecosystem Kuala Lumpur, 30 March 2021 – On a mission to engage and inspire the local and global halal community, the Malaysia External Trade Development Corporation MATRADE today announced that the 17th Malaysia International Halal Showcase MIHAS, scheduled from 9th to 12th September 2021, will for the first time be presented in a hybrid format. Announcing the new format, MATRADE Chief Executive Officer, Mohd Mustafa Abdul Aziz, said “Over the past 17 years, MIHAS has grown into a premier international marketplace for the global halal community to explore business opportunities and grow their network. “In keeping up with the current trend, the team has carefully crafted a versatile hybrid showcase with digital capabilities to bring patrons, investors and trade partners the best of both worlds. MIHAS has historically been the marquee halal sourcing platform, with over billion in potential sales recorded in 2019 alone. We look forward to fortifying Malaysia as the heart of the global halal hub with another successful showcase this year.” The new showcase format, taking into consideration health and safety concerns, will feature a controlled on-ground exhibition presence at the MATRADE Exhibition and Conference Centre MECC, with all the relevant protocols in place, integrated with virtual components including a virtual exhibition, Artificial Intelligence AI assisted business matching sessions, virtual network lounge, industry specific sessions and live conferences. In an effort to widen perspectives about the halal industry, the event will focus on showcasing 12 key pillars representing growing halal markets across the globe. These include long- established sectors such as food and beverage, education, pharmaceuticals, services and enablers, and franchise. While the more contemporary sectors comprise modest fashion, Islamic finance, cosmetics and personal care, media and recreation, Muslim friendly travel, e- commerce and food technology. Commenting on the global trend of consumers opting for brands that practice ethical, cruelty- free and responsible business practices, Mustafa shared, “The promotion of responsible and sustainable businesses globally is very much in line with the Halal value system. Bearing this in mind, the 17th MIHAS showcase will place special emphasis on helping local and international players look to innovation and sustainable initiatives to spearhead steady growth for the Halal economy.” MIHAS is the place for local and international Halal players to obtain critical global exposure for their products or services in order to elevate market share. This year, MIHAS has allocated more than 750 booths comprising both, physical and virtual at the MATRADE Exhibition and Conference Centre MECC. Exhibitors also have the option of securing virtual booths that are accessible by online visitors at any time, a helpful feature for international visitors from different time zones. Each virtual booth will be equipped with info points to showcase key products and services. Organised by MATRADE under the patronage of the Ministry of International Trade and Industry Malaysia, MIHAS is a world-class Halal showcase that harnesses and amplifies Malaysia’s strengths as the global halal hub. This year, the 17th MIHAS Showcase, themed “Empowering Halal, Tomorrow, Together”, aims to position Malaysian businesses to be world’s Halal champions by embracing Industry Revolution and serving as the ultimate launchpad for digitally-powered Halal brands and innovators. Since its inception in 2004, MIHAS has hosted more than 8,200 exhibitors from 44 countries, and attracted over 400,000 visitors from 88 countries. The event has generated over billion in business leads in the past 16 years of its organisation. Brands looking to jumpstart their presence and make a mark in the Halal market by participating in MIHAS 2023 may contact Ms Azlina Jane Zahri, Director of Sales and Marketing at azlina [email protected].

MalaysiaInternational Halal Showcase (3-6 April 2019) MIHAS is an annual 4-day trade exhibition held in Kuala Lumpur, Malaysia. MIHAS is hosted by the Ministry of International Trade and Industry (MITI), Malaysia, and is organised by the Malaysia External Trade Development Corporation (MATRADE). We are finding to expand the Abbralife products

MIHAS continues to empower the Global Halal Industry The global halal industry has grown tremendously over the past years. According to the State of the Global Islamic Economy Report published by Thomson Reuters in association with Dina Standards, the global halal economy isworthan estimate of US$ trillionacross the food, health, and lifestyle sectors,while Islamic finance assets were estimated to have reached US$ trillion in 2019. Malaysia has always been at the forefrontof this growth. This is due to its pioneering efforts in developing various facets of the halal economy andits position as a global halal hub. A major platform for this growth has been the Malaysia International Halal Showcase MIHAS. Organised byMalaysia External Trade Development Corporation MATRADE, MIHAS has provided global halal suppliers and buyers a credible platform to network and do business for about two decades. Adapting to the Pandemic with Virtual Technology The previous edition of MIHAS in 2019 saw incredible success, with the participation of over 1,000 exhibitors from 44 countries and creating over billion in potential sales. The year 2020, proved to be a challenge, mainly due to the COVID-19 pandemic,which caused uncertainties across the globe, disrupted the global supply chain, and ultimately reshapedtoday’s economic landscape. As 2021 rolled in, MIHAS decided it was time to rise above the challenges of the global disaster and pioneered its first virtual showcase. With the theme “Empowering Halal, Tomorrow, Together”, the 2021 showcase began on 9 September and concluded on 31 December 2021. Digital technology proved its relevance during the pandemic as MIHAS incorporated cutting-edge technological innovations in its virtual version. MIHAS 2022 featured virtual exhibition booths that were brought to life via a full multimedia microsite. Trade visitors could view the products and services showcased from the safety and comfort of their homes. Being fully online also allowed exhibitors to connect with trade visitors from overseas, with live chat being a helpful mode of communication 24 hours a day, seven days a week. In addition, AI-assisted business matching sessions enabled MIHAS exhibitors to better network with trade visitors and communicate with participants. Other activities included live knowledge sharing sessions, conferences, and webinars with market leaders offering trade visitors and exhibitors more networking opportunities. Exhibiting brands benefitted from real-time data access that is crucial for analysis and brand development, and to remain competitive in today’s highly digitalised environment. Succeeding Despite the Obstacles The option of securing virtual booths was popular with exhibitors, with the added services being around-the-clock accessibility which was particularly convenient for international visitors from different time zones. They were also supported by MATRADE's 46 international offices. Mr. Mohd Mustafa Abdul Aziz, MATRADE’s Chief Executive Officer noted that the virtual exhibitors performed very well, with strong sales across all the sectoral pillars that MIHAS was championing. It is apparent that MIHAS has made a strong comeback despite twoyears of absence and being presented for the first time through a virtual format. There were initial concerns if the industry will react positively to the virtual format, and to our pleasant surprise, the response has been overwhelming”, he stressed. MIHAS 2022 experienced strong increase in the number of participants from international companies, highlighting the trust among global business communities towards the event. This year’s virtual showcase had exhibitors from 43 different countries, including first-time participants from Mexico, Guatemala, Colombia and Trinidad and Tobago. With the intention to widen perspectives about the halal industry, the virtual event showcased the 12 key pillars of MIHAS – each representing a growing halal market across the globe. The 12 key pillars were food and beverage education pharmaceuticals services and enablers franchise modest fashion Islamic finance cosmetics and personal care media and recreation Muslim friendly travel e-commerce and food technology Among the 12 pillars, sectors that recorded the highest total sales were Islamic financial services, food andbeverages, pharmaceuticals, toiletries & cosmetics, prepared food, and palm oil products. In line with the Halal value system, there is a growing global trend of consumers preferring cruelty-free brands that areethical and responsible in their business practices. Towards this end, MIHAS 2022 also emphasised areas related to sustainable innovations and initiatives. MATRADE aspires for next year’s 18th editionto run on a bigger scale, further improving on the integrated hybrid format of both physical and virtual configuration in hopes of reaching out to more Halal industry players. Contact MATRADE's 46 Worldwide Offices Now

JAKARTA- Untuk kedua kalinya, Kementerian Pariwisata ambil bagian dalam pameran Internasional Malaysia International Halal Showcase (MIHAS). Tahun ini, Beranda EDUKASI BUDAYA Ikut Malaysia International Halal Showcase 2019, Kemenpar Boyong 10 Industri

malaysia international halal showcase 2019